By Dante Jordan, Leafly, August 8, 2018

Professional athlete-turned-cannapreneur isn’t a new story. However, the way one approaches the cannabis game is. We’ve seen NFL Veteran Eugene Monroe’s advocacy with his emphasis on cannabis education; you’ve got NBA Veteran Al Harrington making huge moves with his brand, Viola; and now we’ve got NBA Champion Matt Barnes doing special things with, well, everything and everyone.

On August 9th, Matt Barnes kicks off his 5th annual ATHLETES VS CANCER All-Star Weekend: a three-day event aimed at raising awareness for cancer research and helping its many victims. Started in 2008, the year after his mother died of cancer, ATHLETES VS CANCER has evolved over time through a three-stage process.

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